PALASSE
Palasse (pronounced pa·lass) is a creative digital strategy and social media management agency specializing in design, architecture, real estate, and luxury brands. Our role is to craft compelling brand narratives through strategic storytelling and impactful content, to nurture meaningful conversations with your target audiences on social media.
Optimal partners are brands aiming to enhance their digital footprint, newcomers just embarking on their social media journey, and clients with in-house social media capabilities who seek senior expertise to elevate their digital strategy.
Our mission extends beyond crafting engaging social media posts. We look at your overall digital presence—from your website to your brand's visibility on search engines, and your overall creative narratives. Our approach ensures that when audiences search for you online, they not only find you but also connect deeply with the narrative you're weaving across all digital platforms.
OUR SERVICES
DIGITAL STRATEGY
ORGANIC SOCIAL MEDIA
COMMUNITY MANAGEMENT
COPYWRITING
CREATIVE PRODUCTION
PHOTO & VIDEO
INFLUENCER CAMPAIGNS
REPORTING
ALEXANDRE CORDA
Palasse’s founder, Alexandre Corda, has more than fifteen years of experience in digital marketing and social media, working in London, Geneva, Barcelona, Shanghai, and now a decade in New York.
Palasse was Alex’s grandma’s maiden name. She was a woman of the world and lived everywhere, from Senegal to Russia, the US to Vietnam, and, of course, Paris. She was fearless, elegant, and joyful; a true inspiration.
Since starting his career in 2009, Alex has crafted global social media and digital marketing campaigns for hundreds of premier brands from Marc Jacobs Fragrances to Girard-Perregaux, Brookfield Place New York, Visionaire World, Melissa McCarthy’s fashion line, Alfredo Paredes Studio, Rottet Studio, as well as premier residential developments from 53 West 53 by Jean Nouvel, 565 Broome Soho by Renzo Piano, and projects like Madison Square Park Tower and 8899 Beverly (LA).
Born and raised in Paris, Alex graduated from EM Lyon Business School with a Masters in Management.
PAUL BOOTH
Boasting over a decade of experience in digital marketing, social media, and communications, Paul Booth brings his extensive expertise from the realms of real estate and luxury lifestyle to Palasse.
Previously, he served as the SVP of Digital at Optimist Consulting, a Manhattan-based agency. Prior to that, Paul spent 10 years at Douglas Elliman, one of the largest real estate brokerages in the US, including as Director of Digital Strategy & Content, overseeing all social media, SEO, agent training, as well as Elliman’s blog.
Paul's expertise lies in his integrated approach to digital communications, defined by his editorial background and a 360-degree understanding of digital.